Published: 20/01/2021
COPELAND Council has commissioned stunning video footage encouraging visitors to the Lake District Coast once it is safe to travel.
The videos capture picturesque scenes from along the coastline and it’s hoped local businesses will use them in their marketing to bring visitors back, once it is safe to do so.
The videos are accompanied by a set of incredible still pictures of this beautiful part of the world, and the suite of materials has been funded by the Connecting Cumbria’s Hidden Coast project.
Copeland Council’s Coastal Programme Officer, Eric Barker, said: “We really want people to share these videos and images far and wide, particularly if they are a business reliant on visitors.
“We want people to know that, once it’s safe to travel again, there’s an oasis of calm at this side of the lake district – big skies, ruggedly beautiful beaches, iconic landscapes and acres of wide open spaces.
“These videos really capture that, and until we can travel again, they allow people to sit back, immerse themselves in our landscapes and plan a future visit.
"We hope this will be part of a hearty post-Covid recovery for Copeland and the Lake District Coast. We are the perfect destination for anyone looking to escape the crowds. In addition to the tranquillity and open space, there is plenty of adventure: you can go canyoning and climbing, visit historic attractions, enjoy watersports, or gallop along the beach on horseback. Also, in coming months there will be the launch of our coastal art trail and a new long-distance challenge event along the coast.”
Cumbria Tourism will also be making the video available to tourism and hospitality businesses to help support their recovery when they are able to reopen.
Managing Director of Cumbria Tourism, Gill Haigh, said: “Business across Copeland have worked tremendously hard to adapt to rapidly changing circumstances in recent months and we know they are poised to provide fantastic Covid-safe experiences when restrictions are lifted and the time is right for visitors to return. In the meantime, these videos will be an invaluable resource for helping tourism businesses to prepare their future marketing campaigns and share a virtual snapshot of our diverse and stunning coastline.”
The videos – there are 30-second, 60-second and two-minute versions – were created by Aspect Film and Video. Places featured include Waberthwaite, Ennerdale, Ravenglass, Silecroft, St Bees, Hodbarrow, Wasdale, Whitehaven, Eskdale, Muncaster and Drigg
The photographs were taken by Sam Scales.
The videos can be viewed on Copeland Council’s YouTube channel here: https://www.youtube.com/channel/UCdU1w4evJ-hCmU4GngmFu-Q and on the social media channels of Copeland Council and Cumbria Tourism.
Businesses who would like some pictures or a copy of the footage to embed in their website, add to a newsletter, email to potential customers or use on social media, should request one by emailing Eric.barker@copeland.gov.uk, or dmilby@cumbriatourism.org.
The accompanying picture of the Duddon Valley is by Sam Scales
